Client Story: RSPCA
The Problem: All animals should live a pain-free life, but some are more prone to suffering than others.Fashionable brachycephalic dogs (flat-faced pugs, French and English, bulldogs) can be born into a short life of suffering and chronic pain due to extreme breeding. Yet it’s these extreme physical traits that make them desirable and popular on […]
Blog: No offence mate, do you know who you’re talking to?
“We’re all Croats here”, a Bosnian man tells me from behind the glare of a flare. Moments earlier one of his comrades swiped my phone down from the crowd. “Do not take pictures of ultras, they don’t like being identified”. The irony. This year, I travelled across the Balkans to Bosnia & Herzegovina. It’s an […]
Effective use of research in the creative process
Jo: Have you always used research in the creative process? JP: To be honest, no. When I started out in creative, the research part was pretty basic. We might have gone around the office or friends and family garnering opinions or put some concepts under peoples’ noses and asked them what they thought. I’ve learned […]
Blog: COM-B 3… Is The Magic Number
We often talk about the power of 3. Never has it been more powerful than when considering behaviour change. For social marketing projects we often use the COM-B behaviour change framework to plan and conduct research and to analysis and report insight. For many behaviours is clear to see that the 3 key elements of […]
Best Plagiarism or adaptation of existing work
Winner – Best plagiarism or adaptation of existing work Mind Field wins at The Drum #ChipShopAwards 2023for ‘Best Plagiarism or Adaption of Existing Work’. ‘I Still Cannot Be Silent’ adapting Leo Tolstoy’s most famous works as a series of Penguin Books to raise funds for Ukrainian charities. https://vimeo.com/manage/videos/867134075 Watch along as Chris Sutcliffe sits […]
Client Story: MixUp cocktails
Client Story: MixUp Cocktails The Problem Kingsland Drinks wanted to boost awareness and sales of their premium canned cocktail brand Mix Up. But with fierce competition for supermarket listings and shelf-space, they needed to cut through the clutter of famous brands fast to make people pick up MixUp rather than one of their more established […]
8 Tips For Travel, Life and Work
Our Creative Account Manager Steffen returned from his annual leave, where he spent time travelling with a friend, visiting new places and exploring new cultures. What a trip it was! He’s come back with some great tips which you can use in pretty much all situations. Finally, a chance to get away from the dreaded […]
Client Story: Celtic FC
Client Story: Celtic FC The Problem: Celtic FC’s objective was full retention on season tickets for the 2022-23 season. Many fans have been faithful season ticket holders for generations. Our job was to inspire these supporters in a meaningful and authentic way. The MindField Thinking: The arrival of new manager Ange Postecoglou saw the club […]
Client Story: Northamptonshire County Council
Case Study: Northamptonshire County Council The Problem In March 2021, COVID-19 lockdown restrictions began to ease across the UK. Northamptonshire County Council were concerned the enthusiasm of kids and teenagers to meet up with friends could increase the risk of spreading the virus to more vulnerable groups. NCC wanted to communicate the importance of maintaining […]
Case Study: AICO
Case Study: Aico The Client Problem Not all smoke alarms are made equal. By having one at home, you may think you’re doing enough. But doing just enough is not enough when it comes to the safety of your family. As market leader, meeting the highest standards, Aico wanted to shake the public from their […]
