How do you buy TV Advertising?
Remember those amazing TV ads from your childhood? Everyone does. Because no medium carries that potent combination of reach and emotional, brand recall as TV.
You either had budgets to match them (and could understand the baffling jargon of TV Planners), or you got out of the way and let them dominate the market.
The ability to target and reach more discrete and local audiences, with smaller advertising budgets has grown. While TV is still good for the ‘big bang’ approach to mass audiences (although a bit more complicated to achieve), you can also target specific audiences by postcode area.
Planning and buying TV advertising can be hugely effective and, relatively affordable. It needn’t be as daunting as it once was. We do it week in, week out for clients with a range of objectives and budgets in a variety of sectors.
If you like the look of TV advertising, you know what to do…