Where research and creativity help brands grow.

Drop us an email: hi@mindfieldadvertising.com

Because combined minds are better when one.

MindField is an agency that brings together brains and talent in Research, Strategy, Creative, Digital and Media Buying.  

But we’re a little different.

Because our work is grounded in behavioural science.

Which enables us and our clients to see what others can’t.

And do work that others don’t. 

We are…


In our thinking, communication and work. Transparent. Unpretentious. Straight talking.


It’s a mindset we foster in every role to find valuable, non-obvious answers to our client’s problems.


Because the best work happens when diverse talents unite behind one common goal.

Meet the Leadership team

John Paul Hughes

Executive Creative Director

Kill the cliché. Death to mundanity. Down with all that is drab and dreary.

JP began his multi-award-winning advertising career (too many) years ago with Glasgow-based creative agency Spike Media.

He has since gone on to hold Group Creative Director roles at some of the UKs largest media owners. A regular public speaker on Creativity at events including AdWeek Europe, IAB Festival and corporate seminars.

Outside work you’ll find him on a stage or in a studio somewhere as songwriter and guitarist in the neo-psychedelic-rock band Helicon, signed to Fuzz Club records.

Joanna Brown

Research & Insight Director

Jo is fascinated by how people think and behave. 

When she’s not people-watching for a living, she’s people-watching for a hobby, often sitting outside a café in Paris trying to fit in with the locals.  

But the thick Yorkshire accent gives her away every time. 

This fascination with human behaviour is the backbone of the research we do at MindField. The insights to understand our client’s audience at a deeper and more strategic level. 

Jo has an impressive toolkit of methods, developed over 25 years working with global brands and organisations.  She has presented at conferences in the UK and Europe on behavioural science and behaviour change led research.   

Joanna Brown

Research & Insight Director

Charlotte Ives

Head of Client Development

Charlotte will be your initial contact. Managing client relationships, solving problems, and thinking creatively to achieve your goals.

A degree in journalism makes her the best brief-taker in the business. The ability to interrogate and identify how we can help clients lays the foundations for the results we deliver.

Charlotte has 10 years’ experience in media, working with clients and budgets of all sizes. Her most needy client is her sausage dog, Little Legged Lucy.

On weekends Charlotte loves a glass of wine and a game of hockey. Fortunately for her opponents, not at the same time.

Toby Syer


Toby has spent over a decade in advertising, creative management and content production. As our Head of Video, he understands the fundamental need for content and perfectly crafted execution. From TV ads to educational online content for kids.

Based in Newcastle, we say that Toby is another Southerner in the North. But being from Norfolk originally, he would say he’s just added a bit of North to his East.

Sailing, mountain biking and dog walks are all reasons that you might find him loading the car with all the gear, whether he’s got any idea or not. Luckily, when it comes to video, ideas are something he’s pretty good at.

Toby Syer