About us

mind field team photoshop

Launched in December 2020, we are an advertising agency specialising in 4 areas. Market Research, Creative, Digital, Media Planning & Buying.

With offices in Manchester, Glasgow, and Cardiff.

Guided by our values of clarity, creativity, and collaboration. We think deeper to get our clients results faster. Solving their problems through informed intelligence and excellence in execution.

We could go on, but we hate waffle, so here’s 5-point Mind Field Manifesto instead:

Research and Insight to unlock growth opportunities

Effective and efficient media planning and buying

Metrics that matter in Digital and Social

Creative work that deserves to exist

Impact + Communication + Persuasion = Results

Who are we?

Picture of Joanna Brown

Joanna Brown
Research & Insight Director

Jo is a qualitative expert with over 25 years’ experience, having worked across many industries. She leads the Research team here at Mind Field.

They help our clients grow with research built on the principles of behavioural science.

Picture of John-Paul Hughes

John-Paul Hughes
Creative Director

Kill the cliché. Eradicate mundanity. Down with all that is drab and dreary. JP ‘s creative philosophy inspires his team to do work that gets noticed and remembered. He began his multi-award-winning advertising career 15 years ago with Glasgow based creative agency Spike Media.

He has since gone on to hold Group Creative Director roles at two of the UKs largest media owners. A regular public speaker on Creativity at events including AdWeek Europe, IAB Festival and corporate seminars.

Outside work you’ll find him on a stage or in a studio somewhere as songwriter and guitarist in the neo-psychedelic-rock band Helicon, signed to Fuzz Club Records.

Picture of Peter Gillespie

Peter Gillespie
Managing Director

Peter will tell you he’s the “boring old suit amongst the bright young brains”. Truth is, he uses his vast experience in advertising, marketing and digital to harness the talents within our teams and get clients results.

Peter has worked across the client, media owner and agency side. Launching and running digital agencies, radio stations, running marketing for a large recruitment business and a national media owner, are all in the mix.

Peter ‘s Media team deliver efficient and effective media planning and buying for our clients.

It’s unfair to judge anyone on their musical tastes, and that goes double for Peter. He’s stuck in a 70’s disco time-warp, but it keeps him happy.

Robin Williams
Head of Digital

As you’d expect, there isn’t a joke about his name he hasn’t heard.

Robin loves to work with businesses who want to build relationships with their audiences. Be that for product sales, services, or education.

He has a broad background in design, web development, data insights and conversion rate optimisation.

Robin’s team utilise any number of digital marketing technologies to create impact and engagement for businesses like yours.

Outside of work, he enjoys family time with his wife, 3 kids & his semi-Instagram-famous dog. Not sure they enjoy it as much as he does due to his love for making them listen to obscure American indie bands from the 90’s.

Photo of Charlotte Ives

Charlotte Ives
Head of Client Development

Charlotte will be your initial contact. Managing client relationships, solving problems, and thinking creatively to achieve your goals.

A degree in journalism makes her the best brief-taker in the business.

The ability to interrogate and identify how we can help clients lays the foundations for the results we deliver.

Charlotte has 10 years’ experience in media, working with clients and budgets of all sizes.

Her most needy client is her sausage dog, Little Legged Lucy.

On weekend’s Charlotte loves a glass of wine and game of hockey. Fortunately for her opponents, not at the same time.

You know about us … now tell us more about you!