About us

Founded in December 2020, we are an advertising agency who specialise in 4 areas. Market Research, Creative, Digital, Media Planning & Buying. With offices in Manchester, Glasgow, and Cardiff, we get results for clients across the UK.

We could go on, but we hate waffle, so here’s 5-point Mind Field Manifesto instead:

  1. SEE WHAT OTHERS DON’T
    Research and Insight to unlock growth opportunities
  2. PLAN FOR RESULTS
    Effective and efficient media planning and buying
  3. VALUE OVER VANITY
    Content and metrics that matter in digital and social media
  4. DEATH TO MUNDANITY
    Creative work that deserves to exist
  5. MAKE YOUR ADVERTISING THE ENVY OF YOUR ENEMY
    Impact + Communication + Persuasion = Results

Who are we?

Picture of Joanna Brown

Joanna Brown
Research & Insight Director

Jo has over 25 years’ experience and is a qualitative expert, having worked across many industries. She leads the research team here at Mind Field.

She helps brands to grow with research solutions built on the principles of behavioural science.

Picture of John-Paul Hughes

John-Paul Hughes
Creative Director

Kill the cliché. Murder the mundane. Death to all that is drab and dreary. JP started his multi-award winning advertising career 15 years ago with Glasgow based creative agency Spike Media.

JP has since gone on to hold Group Creative Director roles at some of the UKs largest media owners. A regular public speaker on Creativity at events such as AdWeek Europe, IAB Festival and corporate seminars. His team build brands through amazing creative.

Outside work he’s usually creating cosmic carnage as lead guitarist in the neo-psychedelic rock band Helicon, signed to Fuzz Club Records.

Picture of Peter Gillespie

Peter Gillespie
Managing Director

Peter has (too many) year’s experience in advertising, marketing and digital roles, working across the client, media owner and agency side.

Launching and running digital agencies, radio stations, running marketing for a large recruitment business and a national media owner, are all in the mix.  He guides his Media team across National and Regional campaigns for clients.

Peter helped form Mind Field to harness the huge talents within our teams of specialist collaborators, to deliver great results for ambitious clients.  When it comes to music, Peter is stuck in a 70’s disco time-warp (sorry JP), but it keeps him happy.

Robin Williams
Head of Digital

Robin loves to work with businesses who need to build relationships with their audiences for product sales, services and education.

He has a wide ranging background in design, web development, data insights and conversion rate optimisation. And heads up the digital team here at Mind Field. Where they utilise any number of digital marketing technologies to create impact for businesses and clients.

Outside of work, he enjoys family time with his wife, 3 kids & his semi-instagram famous dog. Music wise – he enjoys obscure american indie bands from the 90’s (much to displeasure of his family!)

You know about us … now tell us more about you!