Death to Mundanity
You can’t bore someone into buying something.
Great creative work matters because people don’t get erotically charged thinking about a media schedule*. You can identify your demographic. You can historically analyse, socially profile, behaviourally segment, statistically forecast … and all for what?
If you don’t have an emotive and distinctive way to get noticed and remembered; you have nothing.
Do creative work that deserves to exist.
*Okay … some people get erotically charged by media schedules; they call themselves ‘Planners’.