Client Story: Thompsons Solicitors Scotland
The Problem: Thompsons Solicitors Scotland faced the challenge of growing its core business in a declining and overcrowded Personal Injury compensation claims market. Assumptions were being made as to why leads were decreasing and the behaviours of potential clients, but we needed proof. The additional challenge was finding a single-minded proposition that could thread through […]
TikTokonomics: 5 Secrets from the TikTok goldmine
Full disclosure, I’m not a Gen Z influencer about to evangelise for one of the planet’s biggest social media platforms. I’m a middle-aged, north-east advertising creative who used furlough to open an account to ‘see what all the fuss was about’. Fast forward a few years and I’ve been genuinely staggered by the changes, mainly […]
Client Story: RSPCA
The Problem: All animals should live a pain-free life, but some are more prone to suffering than others.Fashionable brachycephalic dogs (flat-faced pugs, French and English, bulldogs) can be born into a short life of suffering and chronic pain due to extreme breeding. Yet it’s these extreme physical traits that make them desirable and popular on […]
No offence mate, do you know who you’re talking to?
“We’re all Croats here”, a Bosnian man tells me from behind the glare of a flare. Moments earlier one of his comrades swiped my phone down from the crowd. “Do not take pictures of ultras, they don’t like being identified”. The irony. This year, I travelled across the Balkans to Bosnia & Herzegovina. It’s an […]
Effective use of research in the creative process
Jo: Have you always used research in the creative process? JP: To be honest, no. When I started out in creative, the research part was pretty basic. We might have gone around the office or friends and family garnering opinions or put some concepts under peoples’ noses and asked them what they thought. I’ve learned […]
Three – it’s the magic number
We often talk about the power of 3. Never has it been more powerful than when considering behaviour change. For social marketing projects we often use the COM-B behaviour change framework to plan and conduct research and to analysis and report insight. For many behaviours is clear to see that the 3 key elements of […]
Jo, our Research Director, muses about the similarities between nurturing a child and nurturing a brand
We nurture the children we love, we get them ready for the world. We want them to be accepted, to play an important part in their ‘ecosystem’, to be loved by a special group of people, to achieve loyalty from their nearest and dearest, and to succeed in a competitive environment. We study the […]
‘Remembering Septembering’ a new blog by Hannah Abraham, Senior Research Exec
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Best Plagiarism or adaptation of existing work
Winner – Best plagiarism or adaptation of existing work Mind Field wins at The Drum #ChipShopAwards 2023for ‘Best Plagiarism or Adaption of Existing Work’. ‘I Still Cannot Be Silent’ adapting Leo Tolstoy’s most famous works as a series of Penguin Books to raise funds for Ukrainian charities. https://vimeo.com/manage/videos/867134075 Watch along as Chris Sutcliffe sits […]
Client Story: MixUp cocktails
Client Story: MixUp Cocktails The Problem Kingsland Drinks wanted to boost awareness and sales of their premium canned cocktail brand Mix Up. But with fierce competition for supermarket listings and shelf-space, they needed to cut through the clutter of famous brands fast to make people pick up MixUp rather than one of their more established […]