Marketing lessons from Jordan
“Where from? Welcome.” The 3 most popular English-speaking words in Jordan. You hear it all day, every day. From shawarma chefs slicing their spits to policemen checking boots for tax-free booze. They’re programmed to say… “Where from? Welcome.” It serves as a brilliant strapline that captures the positivity of the country. It says, “I’m interested […]
Client Story: SPT Zonecard
The Client Problem: SPT Zonecard has been around for a long time but needs to be modernised and simplified. Many public transport users have abandoned or ignored it. SPT had to address this apathy and inform the public Zonecard was now smarter and simpler. They wanted to shift buying behaviour from awareness to point of […]
Truth, Lies & Advertising… in Albania?
This summer I went to Albania. Like most Balkan nations, Albania is a beautiful country with a rich and bloodied history. From Greeks to Macedons. Orthodox to Ottomans. Communists to Capitalists. Albania has seen them all. And right now, it’s reckoning with its latest coloniser. Instagrammers. By the end of the Albanian civil war in […]
Client Story: 4TH ARQ
The Need: 4TH ARQ is a successful Irish brand planning a UK expansion. Their customers love their products, but what is their magic sauce? And how can it be used to brand build in the UK? The MindField Thinking: Going beyond research and into strategy we showed 4th ARQ how they can build a brand that stands […]
Client Story: Edinburgh Hogmanay
The Need: Assembly Events runs Edinburgh Christmas markets and Hogmanay. These events are enjoyed by thousands from far and wide, but what is the impact on Edinburgh? How does it perform in terms of adding to the local economy and raising the overall profile of Edinburgh? The MindField Thinking: Christmas and New Year are high-energy events for people. […]
Client Story: Xsite Braehead
The Problem: Xsite had lost its draw as the place to go for ‘experiential’ days out in the west of Scotland. It needed to be put back on the map as the leisure destination of choice. They wanted to establish themselves with a compelling offer for families, friends and couples to play, meet, eat, drink and shop. The MindField Thinking: We implemented […]
Client Story: SPT Subway
The Problem: Since the last SPT Subway campaign in 2019, travel habits have undergone significant changes. Subway patronage had recovered to 90% of pre-Covid levels but aims to recover in the next 12 months fully. But, Subway “isn’t in the current mindset” of many Glaswegians within the core catchment area, retention is difficult, hybrid working […]
Client Story: OVO Hydro
https://www.youtube.com/watch?v=QVsdY2ziv1c The Client Problem: Glasgow’s OVO Hydro plays host to national and international music megastars as well as global entertainment and sporting events. With a maximum capacity of 14,300, OVO Hydro augments the SEC’s existing facilities and stages 140+ events annually. It is owned by SSE, but the main sponsor is OVO Energy. As part of […]
Client Story: Arnold Clark
The Problem: Arnold Clark is Europe’s largest privately owned motor group. Where they lead, competitors tend to follow. This has led to many instances of copycat advertising, branding and promotions diluting the effectiveness of their marketing. Arnold Clark needed to find a way to bring consistency, impact and distinctiveness, to their advertising that couldn’t be easily […]
Video Case Study: Volvo / Rokbak
The Problem: Volvo Construction Equipment / Rokbak were having difficulty recruiting skilled tradespeople due to a shortage of workers within the sector. Recruitment adverts offering good salaries and benefits in the construction industry are commonplace. However, Volvo Construction Equipment had a singular point of difference that was hugely beneficial to improving employees’ lives outside of […]
