Client Story: Volvo / Rokbak

The Problem: Volvo Construction Equipment / Rokbak were having difficulty recruiting skilled tradespeople due to a shortage of workers within the sector.  Recruitment adverts offering good salaries and benefits in the construction industry are commonplace. However, Volvo Construction Equipment had a singular point of difference that was hugely beneficial to improving employees’ lives outside of […]

Client Story: Thompsons Solicitors Scotland

The Problem: Thompsons Solicitors Scotland faced the challenge of growing its core business in a declining and overcrowded Personal Injury compensation claims market. Assumptions were being made as to why leads were decreasing and the behaviours of potential clients, but we needed proof. The additional challenge was finding a single-minded proposition that could thread through […]

TikTokonomics: 5 Secrets from the TikTok goldmine

Full disclosure, I’m not a Gen Z influencer about to evangelise for one of the planet’s biggest social media platforms. I’m a middle-aged, north-east advertising creative who used furlough to open an account to ‘see what all the fuss was about’. Fast forward a few years and I’ve been genuinely staggered by the changes, mainly […]

Client Story: RSPCA

The Problem: All animals should live a pain-free life, but some are more prone to suffering than others.Fashionable brachycephalic dogs (flat-faced pugs, French and English, bulldogs) can be born into a short life of suffering and chronic pain, all because of how they’ve been bred. Yet it’s these extreme physical traits that make them desirable […]

No offence mate, do you know who you’re talking to?

“We’re all Croats here”, a Bosnian man tells me from behind the glare of a flare. Moments earlier one of his comrades swiped my phone down from the crowd. “Do not take pictures of ultras, they don’t like being identified”. The irony. This year, I travelled across the Balkans to Bosnia & Herzegovina. It’s an […]

Effective use of research in the creative process

Jo:  Have you always used research in the creative process?   JP:  To be honest, no. When I started out in creative, the research part was pretty basic.  We might have gone around the office or friends and family garnering opinions or put some concepts under peoples’ noses and asked them what they thought.  I’ve learned […]

Three – it’s the magic number

We often talk about the power of 3.    Never has it been more powerful than when considering behaviour change.    For social marketing projects we often use the COM-B behaviour change framework to plan and conduct research and to analysis and report insight.  For many behaviours is clear to see that the 3 key elements of […]

Best Plagiarism or adaptation of existing work

Winner – Best plagiarism or adaptation of existing work Mind Field wins at The Drum #ChipShopAwards 2023for ‘Best Plagiarism or Adaption of Existing Work’.   ‘I Still Cannot Be Silent’ adapting Leo Tolstoy’s most famous works as a series of Penguin Books to raise funds for Ukrainian charities. https://vimeo.com/manage/videos/867134075 Watch along as Chris Sutcliffe sits […]