Client Story: Edinburgh Trams
The Problem: Edinburgh’s tram network was built to ease traffic congestion, connect areas of the city and provide a more efficient and environmentally friendly public transport system. However, their recent £207m upgrade and extension project was beset with high-profile and costly planning, budget and construction issues, resulting in delays, negative press, public perception and prolonged […]
Client Story: World Athletics
2024 was a big year for World Athletics. We partnered with our sister company Sport Social Podcast Network to provide audio and visual content production support for World Athletics as part of its ongoing series of content on Inside Track – the exclusive, access-all-areas platform for everything athletics. Our team travelled to the World Indoor Championships in […]
Client Story: My Glasgow, My Subway
The Problem: Glasgow’s Subway opened on 14th December 1896. It is the third-oldest underground metro system in the world after London in 1863, and Budapest in 1896. The Subway icon of the city with its bright orange fleet of trains, legendary “shoogle”, and quaint circular route. Yet, SPT Subway struggles to attract the new customers […]
Client Story: Watford, Actually
The Problem: Watford Borough Council has ambitious growth plans in three key areas: 1. Community & Residents 2. Visitors & Tourism 3. Business & Investors. The problem is, despite all the amazing things the town has to offer, there is a disconnect between the perception and reality of Watford. However, Watford is a dynamic, forward-thinking town on the up. With […]
Client Story: FOW
The Problem: FOW is an award-winning car supermarket in Manchester and Cheshire. They have a good reputation among existing customers, which is great for repeat business. But they struggle to attract new and younger customers to the brand in the face of stiff competition from national brands, online retailers and motor groups dominating the market […]
Client Story: Fischer Future Heat
The Problem: Fischer Future Heat wanted to promote their range of electric radiators, boilers and new products that come to market (car charging). Everyone knows that we have to switch from fossil fuels to more sustainable power, but many homeowners see it as tomorrow’s problem, not something they need to deal with today. The MindField Thinking: Societal, […]
Client Story: Simple Life Homes
The Problem: Simple Life Homes is an award-winning ‘built-to-rent’ landlord committed to providing a higher standard of living and long-term tenancies within the rental market. The problem is, many less reputable landlords have given the industry a bad name. And despite how hard it is for younger people to get on the property ladder, the […]
Blog: “So, what do you actually do?”
Explaining marketing to your grandparents
Marketing lessons from Jordan
“Where from? Welcome.” The 3 most popular English-speaking words in Jordan. You hear it all day, every day. From shawarma chefs slicing their spits to policemen checking boots for tax-free booze. They’re programmed to say… “Where from? Welcome.” It serves as a brilliant strapline that captures the positivity of the country. It says, “I’m interested […]
Client Story: SPT Zonecard
The Client Problem: SPT Zonecard has been around for a long time but needs to be modernised and simplified. Many public transport users have abandoned or ignored it. SPT had to address this apathy and inform the public Zonecard was now smarter and simpler. They wanted to shift buying behaviour from awareness to point of […]
