The Problem:

Simple Life Homes is an award-winning ‘built-to-rent’ landlord committed to providing a higher standard of living and long-term tenancies within the rental market. The problem is, many less reputable landlords have given the industry a bad name. And despite how hard it is for younger people to get on the property ladder, the UK still tends to view renting as a sort of stop-gap or temporary way of living.   

The MindField Thinking:

Show, don’t tell. It’s the oldest tip in storytelling, but one too often forgotten by marketers.  Let’s show that Simple Life Homes gives renters security in knowing their new-build home is theirs for however long they choose to stay. It’s not a stop-gap. It’s a Go-Get!

The Answer:

LIVE THE SIMPLE LIFE

We shot a series of MTV Cribs-style lifestyle videos for their social and digital marketing, with real residents showcasing their build-to-rent properties.

https://www.simplelifehomes.co.uk/