Effective use of research in the creative process
Jo: Have you always used research in the creative process? JP: To be honest, no. When I started out in creative, the research part was pretty basic. We might have gone around the office or friends and family garnering opinions or put some concepts under peoples’ noses and asked them what they thought. I’ve learned […]
Three – it’s the magic number
We often talk about the power of 3. Never has it been more powerful than when considering behaviour change. For social marketing projects we often use the COM-B behaviour change framework to plan and conduct research and to analysis and report insight. For many behaviours is clear to see that the 3 key elements of […]
Jo, our Research Director, muses about the similarities between nurturing a child and nurturing a brand
We nurture the children we love, we get them ready for the world. We want them to be accepted, to play an important part in their ‘ecosystem’, to be loved by a special group of people, to achieve loyalty from their nearest and dearest, and to succeed in a competitive environment. We study the […]