“Where from? Welcome.” The 3 most popular English-speaking words in Jordan. You hear it all day, every day. From shawarma chefs slicing their spits to… Read more: Marketing lessons from Jordan

Who else wasted their Saturday trying to get Oasis tickets? For the lucky majority, we endured a pointless pursuit with never-ending queues and accusations of… Read more: Do Look Back In Anger – what can advertisers learn from the Oasis ticket debacle?

The Client Problem: SPT Zonecard has been around for a long time but needs to be modernised and simplified. Many public transport users have abandoned… Read more: Client Story: SPT Zonecard

This summer I went to Albania. Like most Balkan nations, Albania is a beautiful country with a rich and bloodied history. From Greeks to Macedons.… Read more: Truth, Lies & Advertising… in Albania?

The Need: 4TH ARQ is a successful Irish brand planning a UK expansion.   Their customers love their products, but what is their magic sauce? And… Read more: Client Story: 4TH ARQ

The Need:​ Assembly Events runs Edinburgh Christmas markets and Hogmanay.   These events are enjoyed by thousands from far and wide, but what is the impact… Read more: Client Story: Edinburgh Hogmanay

The Problem: Xsite had lost its draw as the place to go for ‘experiential’ days out in the west of Scotland.  It needed to be put back on… Read more: Client Story: Xsite Braehead

The Problem: Since the last SPT Subway campaign in  2019, travel habits have changed dramatically. Subway patronage had recovered to 90% of pre-Covid levels but… Read more: Client Story: SPT Subway

https://www.youtube.com/watch?v=QVsdY2ziv1c The Need: Glasgow’s OVO Hydro plays host to national and international music megastars as well as global entertainment and sporting events. With a maximum… Read more: Client Story: OVO Hydro

The Problem: Arnold Clark is Europe’s largest privately owned motor group. Where they lead, competitors tend to follow.  This has led to many instances of copy-cat advertising,… Read more: Client Story: Arnold Clark

The Problem: Volvo Construction Equipment / Rokbak were having difficulty recruiting skilled tradespeople due to a shortage of workers within the sector.  Recruitment adverts offering… Read more: Client Story: Volvo / Rokbak

The Problem: Thompsons Solicitors Scotland faced the challenge of growing its core business in a declining and overcrowded Personal Injury compensation claims market. Assumptions were… Read more: Client Story: Thompsons Solicitors Scotland

Full disclosure, I’m not a Gen Z influencer about to evangelise for one of the planet’s biggest social media platforms. I’m a middle-aged, north-east advertising… Read more: TikTokonomics: 5 Secrets from the TikTok goldmine

The Problem: All animals should live a pain-free life, but some are more prone to suffering than others.Fashionable brachycephalic dogs (flat-faced pugs, French and English,… Read more: Client Story: RSPCA

“We’re all Croats here”, a Bosnian man tells me from behind the glare of a flare. Moments earlier one of his comrades swiped my phone… Read more: No offence mate, do you know who you’re talking to?

Jo:  Have you always used research in the creative process?   JP:  To be honest, no. When I started out in creative, the research part was… Read more: Effective use of research in the creative process

We often talk about the power of 3.    Never has it been more powerful than when considering behaviour change.    For social marketing projects we often… Read more: Three – it’s the magic number