Client Story: Northamptonshire County Council

Case Study: Northamptonshire County Council The Problem In March 2021, COVID-19 lockdown restrictions began to ease across the UK. Northamptonshire County Council were concerned the enthusiasm of kids and teenagers to meet up with friends could increase the risk of spreading the virus to more vulnerable groups. NCC wanted to communicate the importance of maintaining […]

Case Study: AICO

Case Study: Aico The Client Problem Not all smoke alarms are made equal. By having one at home, you may think you’re doing enough. But doing just enough is not enough when it comes to the safety of your family. As market leader, meeting the highest standards, Aico wanted to shake the public from their […]

Taking the BS out of Behavioural Science

One thing we hate at Mind Field is jargon. We’ll often have a game of ‘Bullshit Bingo’ if we’re caught in a meeting with folk using jargon to try sound clever. It eases the pain.  We’re not into big fancy words or baffling theory. We’re into doing work that deserves to exist. How do we […]