Who else wasted their Saturday trying to get Oasis tickets?

For the lucky majority, we endured a pointless pursuit with never-ending queues and accusations of being a bot. For the unlucky minority, Ticketmaster’s well-documented dynamic pricing’ system soon nullified the adrenaline of getting through to checkout.

So, what can we learn from this?

• • Cast No Shadow – be upfront and don’t hide things in the Ts&Cs. If something unexpected is going to take place, explain why.

• • Stand By Me – don’t punish loyalty. Knowing your customers will move heaven and earth for your product doesn’t mean you can do whatever you want. My last Oasis ticket was purchased in 2009 for £38.50. According to the Bank of England’s inflation calculator, the same ticket today should cost £60 not £355.20!

• • The Masterplan – Good business boxes clever. Short-term rewards are never as important as the long-term plan. Noel Gallagher can now pay for his divorce with £30million with some to spare but the damage to his reputation may live forever.

• • Supersonic – make people feel good. Somebody send Oasis a copy of Dale Carnegie’s ‘How To Win Friends And Influence People’. We should be buzzing about the fact we’re finally seeing Oasis live again. Instead, we’re thinking about our new relationship with the credit card company.

• • Round Are Way – remember where you came from. The inside cover notes of Morning Glory read “in this town the jury is always rigged but the people know”. Good luck getting a free drink in the Farmers Arms in Burnage now, lads. More likely, the barman is going to activate his dynamic pricing and charge you £40 a pint.