Do Look Back In Anger – what can advertisers learn from the Oasis ticket debacle?
Who else wasted their Saturday trying to get Oasis tickets? For the lucky majority, we endured a pointless pursuit with never-ending queues and accusations of being a bot. For the unlucky minority, Ticketmaster’s well-documented dynamic pricing’ system soon nullified the adrenaline of getting through to checkout. So, what can we learn from this?