How do you buy Radio Advertising?
Consider radio for both short-term activation and lasting brand-building.
If you’re looking for an agile, flexible, cost-effective way to extend the reach and frequency of your advertising, radio does a great job.
Since the first commercial radio station launched in London in 1973, radio listening and advertising options have grown massively. The market is now dominated by a handful of big radio groups with regional networks including Heart, Capital, Smooth, Hits Radio, Magic Radio and Greatest Hits Network, alongside national options like Classic FM, LBC, talkSport, Virgin Radio, Kiss, to name but a few.
It’s gone way beyond ‘spot advertising’ these days, with sponsorship, interactive promotional mechanics, targeted digital channels via DAB, audio streaming via in-home devices (Alexa & Google Home, etc.) and Podcast platforms providing new, more targeted opportunities to communicate more creatively than ever.
We plan, buy, manage, distribute and research radio and audio platform advertising campaigns every day, across all networks and platforms.
No agency knows how to create effective radio and audio campaigns with sonic branding like we do. Want to hear more…?