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MARKET RESEARCH

Seeing what others can’t.

Research is the foundation of intelligent marketing.

Providing the insights and data to make informed decisions, reduce risk, and increase the effectiveness of your marketing strategy.

Consider us your strategic partner, working with you to go beyond surface-level observations and understand your business, customers and market.

Embedding clear, directional insight at every stage. Getting you closer to your consumers than ever before. 

Read on to learn more about our approach to behavioural science.

Research is the foundation of intelligent marketing.

Providing the insights and data to make informed decisions, reduce risk, and increase the effectiveness of your marketing strategy.

Consider us your strategic partner, working with you to go beyond surface-level observations and understand your business, customers and category.

Embedding clear, directional insight at every stage. Getting you closer to your consumers than ever before. 

Read on to learn more about our approach to behavioural science. 

Behavioural Science

People are the heart of everything we do.  Understanding human behaviour runs through every research project and our team are expert in turning that understanding into insight.    

We look beyond traditional methods to meet your objectives. 

We innovate.  We create.  We deliver. 

Our Method Mix:

Community Panels . Digital Immersions . Ethnography . Depth Interviews . Focus Groups .  Segmentation . Usage and Attitude Surveys . Brand Tracking . Intercept Interviews . Ideation and Co-Creation Workshops . Customer Closeness . Observation . Accompanied Shops . Filmed Observation Creative Optimisation Surveys 

 

Core Research Services

Brand Research

Whatever stage you are at in developing your brand strategy, we can strengthen your position. 

Brand launch: understanding the consumer, segmenting and profiling.

Brand positioning: competitor analysis and consumer experience. 

Brand Health: tracking and evaluation.  

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customer experience

We specialise in customer journey experience research that will help you unlock  opportunities across:

Communications

Merchandising

Product and range development

Categories

In-store and online experience

Packaging

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social marketing

We use tried and tested behaviour change frameworks to conduct research, produce insight and make recommendations for changing behaviours. We commonly use COM-B and Nudge theory frameworks. 

We use research across the social marketing process to scope, plan, develop, test, monitor and evaluate.

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Advertising research

Advertising is more successful when it is built on a solid foundation of research.  

We engage with target audiences at key points in the campaign strategy to co-create, refine and test creative, messaging, language, resonance, sentiment, tone, look and feel. 

Turning insights into impactful creative that will stop them in their tracks.

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What clients say about our work:

”Having recently completed market research with the MindField team, I would highly recommend them. Jo and Hannah fully understood our objectives and delivered detailed shopper profiles from the extensive methodology. As a business we can now firmly and confidently decide on the direction for the brand, focusing on our key target market”
Quiz Marketing and PR Executive
“It helped me achieve the objectives and set the marketing strategy for the following year. The video service they also offer at the end of the research is very helpful for presenting at both director and agency level to really understand who our customer is."
XSITE Marketing Manager
 

 

 

 

 

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