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MARKET RESEARCH

Seeing what others can’t.

We uncover real, human truths to help you connect with people in a relevant, meaningful way. 

Using the principles of behavioural science, our team will design the right research approach for your needs. 

Consider us your strategic partner, working with you, not for you. Going beyond surface-level observations to understand your business. Working as an extension of your team to embed clear, directional insight at every stage. 

Delivering insight through stories that will get you closer to your consumer than ever before. 

So that it lives and breathes at the heart of decisions – for everyone in your organisation. 

Read more about our approach to behavioural science here.

Research is the foundation of intelligent marketing.

Providing the insights and data to make informed decisions, reduce risk, and increase the effectiveness of your marketing strategy.

Our team will design the right research approach for your needs using the principles of behavioural science.

Consider us your strategic partner, working with you to go beyond surface-level observations and understand your business, customers and market.

Embedding clear, directional insight at every stage. Getting you closer to your consumers than ever before. 

Read more about our approach to behavioural science 

Behavioural Science

People are the heart of all we do.  Understanding human behaviour runs through every research project and our team are expert in turning understanding into insight.    

We look beyond traditional methods to meet your objectives in a way others can’t. 

We innovate.  We create.  We deliver. 

Our Method Mix:

Community Panels . Digital Immersions . Ethnography . Depth Interviews . Focus Groups .  Segmentation . Usage and Attitude Surveys . Brand Tracking . Intercept Interviews . Ideation and Co-Creation Workshops . Customer Closeness . Observation . Accompanied Shops . Filmed Observation Creative Optimisation Surveys 

 

Core Research Services

Brand Research

Whatever stage of your brand strategy, we can strengthen your position. 

Brand launch: understanding the consumer, segmenting and profiling.

Brand positioning: competitor analysis and consumer experience. 

Brand Health: tracking and evaluation.  

 

Read our latest thinking on brand research here.

Shopper & customer experience

Are you maximising engagement opportunities at every consumer touchpoint?  We specialise in customer journey experience research that will help you unlock opportunities across:

Communications

Merchandising

Product and range development

Categories

In-store and online experience

Packaging  

Behaviour change and social marketing

We use tried and tested behaviour change frameworks to conduct research, produce insight and make recommendations for changing behaviours. We commonly use COM-B and Nudge theory frameworks. 

Read our latest blog on behaviour change here

We use research across the social marketing process to scope, plan, develop, test, monitor and evaluate.      

 

Advertising and Media research

Advertising is more successful when it is built on a solid foundation of research.  

We engage with target audiences at key points in the campaign strategy to co-create, refine and test creative, messaging, language, resonance, sentiment, tone, look and feel. 

Hear from our Creative Director on the power of research in advertising here.

What clients say about our work:

”Having recently completed market research with the MindField team, I would highly recommend them. Jo and Hannah fully understood our objectives and delivered detailed shopper profiles from the extensive methodology. As a business we can now firmly and confidently decide on the direction for the brand, focusing on our key target market”
Quiz Marketing and PR Executive
“It helped me achieve the objectives and set the marketing strategy for the following year. The video service they also offer at the end of the research is very helpful for presenting at both director and agency level to really understand who our customer is."
XSITE Marketing Manager
 

 

 

 

 

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