You can’t bore people into buying.

So why do so many ads try?

Great creative work matters because people don’t get emotionally charged thinking about a media schedule*. You can identify your demographic. You can historically analyse, socially profile, behaviourally segment, statistically forecast… for what?

If you don’t have a distinctive way to get noticed and remembered, you have nothing.

Let’s get together and create work that deserves to exist.

*Okay … some people get emotionally charged by media schedules; they call themselves ‘Planners’.