The Problem:

FOW is an award-winning car supermarket in Manchester and Cheshire. They have a good reputation among existing customers, which is great for repeat business. But they struggle to attract new and younger customers to the brand in the face of stiff competition from national brands, online retailers and motor groups dominating the market with much bigger advertising budgets.

The MindField Thinking:

As there wasn’t a single feature or benefit FOW could own, so we positioned them as where you can get the best of both worlds. The convenience of browsing and ordering online. And an exceptional customer service experience if you want to see the cars in the flesh on-site. So, however you want to buy your next car, online or on-site, it’s a Win-Win at FOW.

The Answer:

Watch the TV ad: IT’S A WIN-WIN

We created ‘the best of both worlds’ by blending illustration and animation with real FOW staff and cars. creating a unique visual style and world of FOW.  A mixed montage of realistic and animated elements, with a kaleidoscope of transitions through the different spaces in the loop. With ‘social proof’ of the quality of their service by including their industry awards on the end frame. 

https://www.fow.co.uk