The Problem:

Fischer Future Heat wanted to promote their range of electric radiators, boilers and new products that come to market (car charging). Everyone knows that we have to switch from fossil fuels to more sustainable power, but many homeowners see it as tomorrow’s problem, not something they need to deal with today.

The MindField Thinking:

Societal, behavioural change doesn’t happen at the flick of a switch. It takes individual accountability. All of us, doing a little bit better, one step at a time. We positioned Fischer as pioneers driving this change by providing electric heating to every home in the UK via room-by-room control. Like you do with your lights. ‘The Future is Electric’ phrase had already been trademarked by the company and should be used prominently.

The Answer:

Watch the TV ad: THE FUTURE IS ELECTRIC, POWERED BY FISCHER

Our idea for a takeaway end-frame visual was clear. A map of the UK plugged into an electric socket. This is the future. An electric UK. A cleaner, greener UK. Something that Fischer Future Heat is helping home and business owners across the UK to achieve, one room at a time.

https://fischerfutureheat.com