ABOUT
Where insight meets impact.
Drop us an email: hi@mindfieldadvertising.com
Do what excites and amuses you.
This collective mindset is how our research and creative teams deliver results time and again for our clients.
We eliminate the guesswork in marketing and advertising to help you understand what works, why it works, and then make it work for you.
We are…
CLEAR:
In our thinking, communication and work. Transparent. Unpretentious. Straight talking.
CREATIVE:
It’s a behaviour we foster in every role to find valuable, impactful answers to our clients’ problems.
COLLABORATIVE:
Because the best work happens when diverse talents unite behind one common goal.
Meet the Leadership team
John-Paul Hughes
Kill the cliché. Death to mundanity. Down with all that is drab and dreary.
JP began his multi-award-winning creative career 20 years ago.
He has since gone on to hold Group Creative Director roles at some of the UKs largest media owners. A regular public speaker on Creativity at events including AdWeek Europe, IAB Festival and corporate seminars.
John-Paul is also a musician and recording artist.
Joanna Brown
Jo is fascinated by how people think and behave.
When she’s not people-watching for a living, she’s people-watching for a hobby, often sitting outside a café in Paris trying to fit in with the locals.
But the thick Yorkshire accent gives her away every time.
This fascination with human behaviour is the backbone of the research we do at MindField. Understanding our client’s audience at a deeper and more strategic level.
Jo has an impressive toolkit of methods, developed over 25 years working with global brands and organisations. She has presented at conferences in the UK and Europe on behavioural science and behaviour change-led research.
Joanna Brown
Toby Syer
Toby has spent over a decade in advertising, creative management and content production. As our Head of Video, he understands the fundamental need for content and perfectly crafted execution. From TV ads to educational online content for kids.
Based in Newcastle, we say that Toby is another Southerner in the North. But being from Norfolk originally, he would say he’s just added a bit of North to his East.
Sailing, mountain biking and dog walks are all reasons that you might find him loading the car with all the gear, whether he’s got any idea or not. Luckily, when it comes to video, ideas are something he’s pretty good at.
