TikTokonomics: 5 Secrets from the TikTok goldmine

Full disclosure, I’m not a Gen Z influencer about to evangelise for one of the planet’s biggest social media platforms. I’m a middle-aged, north-east advertising creative who used furlough to open an account to ‘see what all the fuss was about’. Fast forward a few years and I’ve been genuinely staggered by the changes, mainly […]